Can One Person Handle Both HR and Marketing – Ask HR Bartender
I’ve written a couple times about the relationship between human resources and marketing. You can check those posts out here and here. Today’s reader question takes the conversation one step further.
Hi Sharlyn! The company I work for has approached me with the opportunity to be a director of either Marketing or HR. I explained that I think there is a perfect blend between the two. They aren’t seeing the vision, but are open to it.
Do you have any recommendations for job descriptions, benchmarks for the positions, key results areas, statistics to support this structure, etc? Anything you can provide is appreciated. Thanks so much!
I don’t believe having a combined HR and marketing role is farfetched. In fact, I know someone who has that role right now. And she was incredibly gracious to give me a copy of her job description and performance appraisal. You can download a copy here.
The purpose of the download isn’t to critique the form. Job descriptions and performance appraisals have a connection to corporate culture. I’ve worked for companies that wanted pages of detail and others that wanted very little. The form is a place for creative inspiration. Here’s what you want to ask yourself:
- Are there HR responsibilities I would add/delete or change?
- Are there marketing responsibilities I would add/delete or change?
- I’m in the XX industry. How does that impact the responsibilities?
- What measurements or metrics should be attached to my performance?
- What would be reasonable goals for this position?
Whenever I’ve created a brand new job, I needed someplace to start. This is that place. Once a starting point was developed, we conducted regular reviews to perfect the information.
My thanks goes out to my colleague who was willing to share. That’s what friends are all about.
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